Pricing
Free for students. Simple plans for everyone else.
Verified students get the Starter plan free for a year. Everyone else starts on a free plan and can move up when they need more · every plan runs on Merdot 1.0, Merdot's own model, in every major Indian language.
Yearly is billed once a year · 12 months for the price of about 11.
Free
Free for everyone · verified students get Starter free for a year
Best for · Trying Merdot AI · everyday quick questions
No card required
- Chat with daily caps
- Verified students: the Starter plan free for a year (no social accounts)
- Every major Indian language
Starter
StarterChat, documents, background tasks and your mail and calendar
Best for · Individuals
INR · inclusive of all taxes
- Generous daily chat and voice
- Documents
- Background tasks
- Connect Merdot Mail and Google Calendar · Merdot reads what matters, drafts replies you approve, and can add events when you allow it
- No connected accounts · those start on Plus
Plus
One brandOne brand, run by AI · posts, scheduling, analytics, replies you approve, and Oryn
Best for · A shop, clinic, creator or restaurant
INR · inclusive of all taxes
- One brand, run by AI
- 1 brand · 2 channels (Instagram and Facebook Page)
- 40 platform posts a month
- Scheduling · analytics per account and per post (followers, reach, profile views, engagement, likes, comments, saves, shares)
- Comment replies drafted for you · you approve each one
- Talk to Oryn · the live voice agent
- Standing agents · up to 3
Pro
Most PopularYour marketing team · five channels, auto-reply, image generation
Best for · A serious brand
INR · inclusive of all taxes
- Your marketing team · heavy daily use for one brand
- 1 brand · 5 channels (adds X, YouTube and LinkedIn)
- 100 platform posts a month
- Auto-reply · new Instagram comments answered within about a minute · 600 AI replies a month, 100 of them on X
- Image generation for posts
- Standing agents draft and schedule posts for you · every post waits for your approval
- Unlimited standing agents · priority support
Business
TeamsEvery brand you run · 3 brands, 15 channels, 3 seats, approvals
Best for · Agencies and multi-outlet businesses
INR · inclusive of all taxes
- Every brand you run · heavy use across 3 brands
- 3 brands · 15 channels · 3 seats
- 600 platform posts a month
- Auto-reply · new Instagram comments answered within about a minute · 2,500 AI replies a month, 500 on X
- Approval workflow and a brand kit per brand
- Unlimited standing agents
- Named contact and priority support
Business Plus
Agency scaleAgency scale · 10 brands, 30 channels, 8 seats, listening
Best for · Agencies at scale
INR · inclusive of all taxes
- Agency scale · heavy use across 10 brands
- 10 brands · 30 channels · 8 seats
- 1,500 platform posts a month
- Auto-reply · new Instagram comments answered within about a minute · 6,000 AI replies a month, 1,200 on X
- Brand listening with Merdot Track
- Unlimited standing agents
- Dedicated success manager
Students · Verified students get the Starter plan (Rs 499/mo) free for a year · chat, documents, voice, Google Calendar and Merdot Mail. No card. No social accounts, no scheduled agents · those start on Plus.
Brands and accounts · one brand is a workspace with up to 3 connected accounts (Instagram, Facebook Page, YouTube, LinkedIn).
Extra brand · ₹2,500 a month adds 1 brand and 3 connected accounts on Business and Enterprise · contact us.
Add-ons
More agents, more listening
Add to any plan that allows it · billed monthly with the plan, cancel anytime. The X top-up is a one-time purchase.
Growth Agents· ₹999/mo
Five ready-made agents that keep your accounts active · content calendar, trend spotter, weekly recap and more.
Plus and above · INR, inclusive of all taxes
Business Agents· ₹2,499/mo
Everything in Growth plus competitor watch, lead follow-ups and reports for a team.
Pro and above · INR, inclusive of all taxes
Custom agent · built by Merdot· ₹5,000/mo
Tell us what it should do and when · Merdot builds and runs it for you. Business and Enterprise.
Business and Enterprise · INR, inclusive of all taxes
X listening · 1,500· ₹1,999/mo
Read up to 1,500 X mentions a month · replies drafted by Merdot. 1,500 X mention reads a month.
Pro and above · INR, inclusive of all taxes
X listening · 5,000· ₹6,999/mo
Read up to 5,000 X mentions a month · for busy accounts. 5,000 X mention reads a month.
Pro and above · INR, inclusive of all taxes
X top-up · 10,000· ₹13,999 one-time
10,000 extra X mention reads, used whenever you need them · no renewal. 10,000 X mention reads.
Pro and above · INR, inclusive of all taxes
Extra brand· ₹2,500/mo
One more brand workspace with 3 connected accounts.
Business and Enterprise · INR, inclusive of all taxes
Questions
Pricing FAQ
- The Free plan is for everyone and needs no card. It includes 100 Fast messages and 20 Balanced messages a month, 5 file uploads, 10 image analyses, web answers when a question needs them, and every major Indian language. Upgrade any time for higher limits and the Deep and Max tiers.
Enterprise
Need more than the top plan? Get a quote.
Custom brands, connected accounts, seats and volumes · SSO and admin controls · annual invoicing in INR · data in India. Tell us the shape of it; we verify your details and a person replies within 24 hours.
Students
Starter is free for verified students · for a year
The full Starter plan (Rs 499/mo) at no cost for 12 months · chat, documents, voice, Google Calendar and Merdot Mail. No card. Social accounts and scheduled agents are not part of it · those start on Plus. There are three ways to verify.
University email
Sign up with your institution's email address. Approved domains are verified on the spot.
Sign upInvite code
Your college or department may have an invite code. Enter it at sign-up and you are in.
About ScholarMerdot Scholar
No approved domain yet? Apply to Merdot Scholar, or ask your institution to request access for every student.
For universities